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My Story

My StoryMy StoryMy Story

My Story

My StoryMy StoryMy Story

Cassandra De Silva

Who Am I?

  • An accomplished Marketing  professional with expertise in Market Research, Strategic Planning, and campaign management. 
  • A Data Analyst with proficiency in statistical analysis, data visualization, and predictive modeling. 
  • Big or Small, I am passionate about  about delivering impactful consultations  to your business with my knowledge.

My Vision

 Understanding how your customer think is the key to a successful business. My vision is to create a system where small to medium business owners can get the help they needed to promote their business in an impactful manner. 

My Strengths

Critical Thinking | Data Analytics | Strategic Planning | Research |

Marketing | Communication | Story Telling | Operational Leadership

Experience

A photo of myself (Cassandra De Silva) climbing a crack route in trad climbing style in Mt. Nemo, ON

KnowQuest - Canada

Data Analyst  - September 2023 to Aug 2024

Dashboard Creation | Primary Statistical Analysis

adidas - Canada

Team Lead             - March 2023 to October 2023

Sales Associate    - April 2021 to February 2023

Sales | Customer Service | Team Management | Sales Analytics | Retail Operations | Visual Merchandising

Just Water New Zealand

Service Administrator - March 2017 to September 2020

Coordination | Data Entry | Record Management | Report Generation | Customer Service | Content Creation

Geometry Global - Sri Lanka

Account Manager                   - April 2014 to June 2016

Senior Account Executive   - January 2009 to March 2014

Client Management | Marketing Campaign Development | Communication Strategy | Content Development | Creative Strategies | Research & Concept Testing | New Business Development

Specialties

Research

Data Preparation

Data Preparation

Quantitative & Qualitative Research | Research Methodologies | Preparing surveys | Conducting Focus Group Sessions | Data Recording

Data Preparation

Data Preparation

Data Preparation

Restructuring datasets | Treating duplicates & null values | Data Transformation & Enhancement

Data Analytics

Data Preparation

Visualization & Story Telling

Primary Statistical Analysis | Correlations | Regression, clustering & Forecasting models

Visualization & Story Telling

Visualization & Story Telling

Visualization & Story Telling

Dashboards & Storyline creation | Editorial Visualization | Creative Conceptualizing | Journalistic story telling

Insights & Strategy

Visualization & Story Telling

Insights & Strategy

Insight Exploration | Brand Building | Market Analysis | Competitor evaluations | Develop Brand relevancy  

Business Planning

Visualization & Story Telling

Insights & Strategy

Campaign Planning | Go-To market plans | Media & Public Relation coordination | Operational Efficiency | Customer Satisfaction improvements

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